Living beautifully, effortlessly.
Welcome to your new favorite corner of the internet. A vibrant, sun-kissed space where coastal charm meets everyday chic. From fashion finds to foodie favorites, I'm here to help you live your most aesthetic life without the hefty price tag.
the coastal blonde
Feeling stuck in a style rut?
It’s hard keeping up with trends, discovering local gems, and making your daily life feel as good as it looks.
Between pricey beauty hauls, endless restaurant lists, and fashion that rarely fits right (hello, fellow petites), it’s easy to feel overwhelmed and out of sync with the lifestyle you crave.
Because a dreamy, stylish life shouldn’t cost a fortune.
I'm Lyra, the girl behind The Coastal Blonde. A Charleston-based creator, photographer, and your new digital bestie. I’m all about making everyday life feel fresh, fun, and just a little extra. Think budget-friendly fashion hauls, skincare finds, travel inspo, and the best food and fitness spots around town.
You don’t need a huge budget to live beautifully. You just need the right vibe, and I’m here to bring it.
Whether you're planning your next trip to Charleston, hunting for your new favorite moisturizer, or just here for the outfit inspo, I've got you covered. Start exploring below.
find exactly what you are looking for
Explore by Category
fashion
Beauty & Skincare
travel & Charleston
food & Dining
lifestyle
Effortless style with a coastal twist. Petite-friendly pieces and everyday looks that feel fresh and fun.
My go-to products, honest reviews, and skincare routines that keep it dewy, glowy, and totally doable.
Weekend guides, hidden gems, and all the best spots to explore in and around Charleston.
From cozy coffee shops to must-try bites, here’s where to eat, sip, and savor the coastal flavors.
A peek into the day-to-day—from routines and wellness to all the little things that make life feel beautiful.
Meet Lyra; The Coastal Blonde
I grew up just outside of Chicago but traded Midwest winters for the salty air of Myrtle Beach in 2016. Now based in Charleston, I’ve been living the East Coast dream ever since. The Coastal Blonde started as a way to share my love for simple, elevated living—coastal charm, curated style, and all the little things that make life feel beautiful.
With a background in photography and years of beauty and lifestyle reviews under my belt, I create honest, aesthetic content that fits real life and real budgets.
