A sun-soaked blend of style, lifestyle, and a little salt in the air
I’m Lyra, the voice and vision behind The Coastal Blonde. What started as a creative outlet has grown into a full-on lifestyle destination. One that’s all about effortless style, coastal charm, and sharing the kind of everyday beauty that doesn’t break the bank.
Meet The Coastal Blonde
From the Windy City to the Coast
I grew up just outside of Chicago, where winters were long and my Pinterest boards were full of beach towns and warm weather. In 2016, I packed up and moved to Myrtle Beach, fell head over heels for life by the ocean, and eventually made Charleston my home.
The Coastal Blonde is my way of bringing you into that world, real moments, real finds, and a lifestyle that feels like summer all year long.
The Story Behind the Brand
This isn’t about perfection. It’s about living beautifully, every single day.
Meet Lyra
Alongside running The Coastal Blonde, I’m also the Co-owner of Onelife Photography, where we capture weddings and portraits with heart and artistry. I’m also the Founder and Owner of The Coastal Creative, specializing in content creation and social media management for weddings and events. Photography has always been at the core of how I see the world, through lighting, textures, and those fleeting, perfect moments that tell a story.
On the lifestyle side, I’m here to keep it real and attainable. I love sharing petite-friendly fashion finds, budget-conscious beauty favorites, Charleston’s hidden gems, and little ways to elevate everyday life.
Creator. Photographer. Coastal girl at heart.
What You'll Find Here:
Coastal, but never cliché
Aesthetic, but attainable
Real life, real recommendations
Think less flip-flops and seashells, more clean lines and light layers.
If I link it, I love it, and it won’t empty your wallet.
I only share what I truly use, style, or experience in my day-to-day life.
Fun Facts
A fresh, minty mojito, preferably with a view of the ocean.
Vinegar chips with a glass of white wine, don't knock it till you try it.
Lydia Millen, forever inspiring my coastal-meets-classic vibe.
Miami has my heart, but Europe is calling for the architecture and fashion.
I love partnering with brands that align with my coastal, lifestyle-driven aesthetic—whether it's a fashion label, beauty brand, travel destination, or local Charleston favorite.
With a background in photography, a loyal and engaged audience, and a true passion for sharing honest, beautiful content, I bring a fresh, authentic approach to every collab. From styling shoots to sponsored reels, I make sure everything feels real, aligned, and visually stunning.
